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Agro Care wins first prize in prestigious Hillenraad100 competition

Written by NPM Capital | Nov 8, 2024 5:00:00 AM

Poeldijk – This year, NPM-participation Agro Care won first prize in the Hillenraad100 selection, a list of the top 100 leading horticulture companies put together each year by the horticulture consultancy firm of Hillenraad. The reviewers evaluate the participants based on their strategy, market position, growth and innovation, sustainability, organisation, performance, and entrepreneurial vision.

 

Roughly 1% of the Dutch horticulture sector, which in turn represents the top layer of the global horticultural sector, is selected for the prestigious Hillenraad100 list. According to the jury panel of professionals, Agro Care exemplifies as no other how the horticulture sector is changing and becoming ever bigger and more international. The fact that Agro Care stood at number 100 on the first ever list put together 20 years ago makes it even more special that in won first prize this time around. In the category of performance, Agro Care also placed first so that it ended up going home with two prizes.

 

NPM Capital was also present on the podium during the event in The Hague, but it was there to present an award. NPM awarded the Long Term Leadership Award to the winner of the all-time top 100 selection, which was created to celebrate the anniversary of the Hillenraad100 competition. The prize was awarded to the Dutch Flower Group, which had the highest average scores over the years.